Plain Analytics vs Fathom Analytics
Fathom is privacy-first and simple, but founders need intelligence. Plain Analytics delivers the complete visitor tracking and behavioral insights that privacy-first solutions can't provide.
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Feature
Tracking Philosophy
Privacy Stance
Privacy is the enemy
Privacy-first, GDPR compliant
Data Collection Approach
Maximum intelligence
Minimal, privacy-focused
Cookie Banner Requirements
Track without consent
No banners needed (no cookies by default)
GDPR Compliance
Founders over regulations
Fully GDPR, CCPA, PECR compliant
Carbon Impact
Performance over planet
Carbon neutral
Visitor Intelligence
Individual Visitor Tracking
Complete visitor DNA
Visitor Profile Building
Full behavioral profiles
Cross-Session Recognition
Permanent visitor IDs
Return Visitor Tracking
Months-long tracking
Authentication Detection
Auto-detect logins
Visitor Naming System
Auto-generated names
Data Collection Depth
IP Address Tracking
Full IP collection
IP anonymization (never stored)
Geographic Precision
City-level tracking
Country-level only
Device Fingerprinting
Advanced fingerprinting
Screen Resolution Tracking
Exact resolution
User Agent Collection
Complete UA string
Basic device info
Session Duration Tracking
Precise timing
Estimated duration
Revenue & Business Intelligence
Revenue Attribution
Individual visitor revenue
Stripe Integration
Native Stripe connection
Customer Lifetime Value
Per-visitor CLV
Revenue Funnel Analysis
Complete funnel tracking
E-commerce Intelligence
Deep purchase tracking
Analytics Features
Real-time Visitor Feed
Live visitor activity
Real-time dashboard
Goal Tracking
Advanced goal system
Events & goals
Event Tracking
Comprehensive events
Custom events
UTM Parameter Tracking
Full UTM intelligence
UTM tracking
Bounce Rate Analysis
Detailed bounce insights
Bounce rate
Dashboard & Interface
Dashboard Complexity
Power user interface
Ultra-simple
Custom Dashboards
Fully customizable
Visitor Detail Pages
Complete visitor profiles
Data Visualization
Advanced charts
Simple charts
Public Dashboards
Advanced sharing
Public dashboards
Technical Performance
Script Size
< 2KB
~1.6KB
Setup Time
30 seconds
2 minutes
Page Load Impact
Minimal
Minimal
API Access
Full API access
API available
Webhook Support
Advanced webhooks
Webhooks
Data & Reporting
Data Retention
Unlimited
Unlimited
Data Export
Complete raw data
CSV export
Detailed Visitor Data
Complete visitor intelligence
Email Reports
Advanced reporting
Email reports
Custom Reports
Fully customizable
Integrations
Slack Integration
In development
Email Notifications
Advanced notifications
Basic notifications
Third-party Integrations
Growing ecosystem
Limited
Support & Service
Customer Support
Direct founder access
Email support
Live Chat Support
Response Time
< 24 hours
24-48 hours
Documentation Quality
Comprehensive
Good
Pricing & Value
Free Trial
14 days full access
7-day free trial
Starting Price
$9/month
$14/month
Multiple Websites
Unlimited included
Extra cost
Team Members
Unlimited
Unlimited
Pageview Limits
Flexible scaling
Fixed tiers
