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Plain Analytics v1.0.2 introduces powerful new tracking capabilities and intelligence features that give you deeper insights into your website visitors.
🎯 UTM Parameter Tracking
Never miss a marketing campaign's performance again:
- Complete UTM support for all parameter types (source, medium, campaign, term, content)
- Filter by UTM type to analyze specific marketing channels
- Session-level tracking that persists UTM data throughout visitor journeys
- Detailed campaign attribution showing exactly how visitors found you
Access UTM insights from your dashboard's referrer section. Switch between "Referrer" and "UTM Parameters" tabs, then filter by specific UTM types to drill down into campaign performance.
🧠 Visitor Intelligence & Session Monitoring
Understand your visitors like never before:
Smart Session Detection
- Device switching tracking - know when visitors move between mobile and desktop
- Browser change detection - see when users switch browsers mid-journey
- Location monitoring - track visitors as they travel or use VPNs
- Cross-session intelligence that maintains visitor context
Enhanced Visitor Profiles
- Cleaner interface with streamlined device, browser, and OS information
- Screen resolution data for better UX insights
- Session timeline view showing visitor progression
- Real-time session changes with detailed context
📊 Analytics Improvements
Better data means better decisions:
- Improved session handling with more accurate visitor tracking
- Enhanced data persistence ensuring no UTM parameters are lost
- Better referrer attribution with combined UTM and referrer insights
- Streamlined UI with improved tooltips and visual hierarchy
🎨 Interface Enhancements
A more intuitive analytics experience:
- Simplified visitor profiles with focus on key metrics
- Better visual organization removing unnecessary labels
- Enhanced tooltips with comprehensive session information
- Responsive design improvements for all device types
Why This Matters
For Marketers
Track campaign performance across the entire customer journey. See which UTM parameters drive not just traffic, but engagement and conversions.
For Product Teams
Understand how users behave across different devices and sessions. Identify friction points in cross-device experiences.
For Growth Teams
Get complete attribution data to optimize marketing spend and user acquisition strategies.
Getting Started: These features are live in your dashboard now. Visit the referrer section to explore UTM tracking, and check visitor profiles for enhanced session intelligence.
Plain Analytics continues evolving to provide the most comprehensive yet simple web analytics experience. Start your 14-day free trial today.
Product Updates